Spring Fragrance Packaging
Inspired by the delicate yet unconventional beauty of nature, this fragrance packaging takes cues from Queen Anne’s Lace, a flower that feels both wild and refined. The concept channels soft femininity through clean structure, balancing organic inspiration with contemporary polish. Visual and scent direction draw from Bath & Body Works’ accessible approach to fragrance, reimagined through a more personal, illustrative lens. As a fully independent project, this collection marked a first exploration into digital packaging mockups and three-dimensional presentation. Every element, from the bottle silhouette to the typography, was guided by instinct, emphasizing lightness, texture, and quiet confidence.