Micro / Macro Book
This 82-page book serves as an archive of seventy-seven pieces of communication design, created in response to a brief that required collecting works, researching each one, and recording written observations and reflections. Unlike a traditional archive organized by style or chronology, this project is structured entirely around scale. The first chapter presents works at a true 1:1 ratio, offering an intimate encounter with every detail as if the object were present on the page. Subsequent chapters expand to include posters and large-format designs up to four feet in length, each scaled to fit within the book while maintaining proportional relationships. Sourcing accurate dimensions required digging through inconsistent records, while organizing the archive demanded calculating the area of each piece to position it within the system. Once gathered, the images were measured and arranged to highlight their relative scale, with spreads designed to pair factual information alongside reflective notes. To further this idea, the book was structured so its pages can be rearranged in any order, encouraging nonlinear exploration where pages act as objects to shuffle, stack, and study side by side. In the end, the result is less a fixed archive and more a flexible system, a book that measures design as much as it documents it.
Organizing Process